Are competitors with worse products winning?
You’ve tried growth hacks, hired consultants, A/B tested everything. Nothing sticks.
The problem isn’t your product. It’s your behavioral architecture.
Most case studies are PR bullshit wrapped in hindsight bias. I write behavioral autopsies, deep analyses of what actually made companies succeed or fail, and what you can systematically apply.
How I Work Differently
Most consultants optimize one metric. I fix the whole customer journey so all metrics improve together.
Who I Am
For over a decade now, I have studied human behavior in business, and I’ve built products and propositions for companies with 100M+ customers, not just consulted on them:
Helped build a neo bank for EMEA’s largest telco (140M customers)
Led execution team at EMEA’s largest venture builder
Grew hedge fund AUM by 4,300%
Designed payment flow central banks investigated
50+ closed venture/product deals
Mentor at StartupYard, BASIC© methodology (used by OECD, World Bank)
Most behavioral consultants haven’t shipped products. Most product builders don’t understand customer psychology in depth. I do both.
📫 LinkedIn | 💼 Work with me
See How I Think
Match your pain to my analysis:
→ Losing to worse competitors? The Etsy Paradox - How Etsy built $14B on authenticity, then killed it by allowing Alibaba dropshippers to fake being artisans (25k words)
→ Struggling with retention? BeReal’s Collapse - Why forcing authenticity made users hate seeing their boring lives, killing a $1B valuation (12k words)
→ Building AI products? AI Product Blueprint - Why most AI startups are tech demos pretending to be businesses—and how to build differently (20k words)
→ Product not selling? Paperwallet Autopsy - Why 2.5 years of work could’ve been solved in 2 weeks with proper customer research (15k words)
Who This Is For
Series A/B founders (€1-30M ARR) in e-commerce, B2B SaaS, fintech, consumer apps who are:
Stuck on activation, retention, or scaling plateaus
Navigating pivots or market expansion
Tired of tactics that don’t address root causes
This is NOT for:
Pre-seed startups still finding product-market fit
Enterprise companies with 18-month sales cycles
Anyone looking for quick marketing hacks
Next Step
Book a free Diagnostic call 30-minute call → I’ll tell you if behavioral architecture is your issue, and if I can help, or who can.
I only work with 3 clients at a time. If there’s a fit, we move fast.
At least one Blueprint every month. No fluff. Just systematic analysis that might actually change how you build.
But also keep in mind
— Peter
Based in Prague | | StartupYard Mentor | BASIC© Methodology
